My Campaign - Iris, IIM Indore
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Summary
Led a national advertising event at IIM Indore, overseeing promotion and execution.
About
Sivaji Pasupuleti is a Founder and Growth Expert with an MBA from IIM Indore and over 5 years of experience in driving business initiatives, executing high-impact programs, scaling operations, and achieving operational excellence. He excels at transforming losses into profits, significantly growing revenue, and optimizing complex processes through strategic consulting, AI-driven marketing, and cross-functional leadership. Seeking to leverage a proven track record in revenue generation, operational efficiency, and team leadership to drive growth in a dynamic organization.
Work
Growth Consulting
|Growth Consultant
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Summary
Spearheaded strategic growth and operational improvements for diverse startups, notably transforming financial performance and implementing advanced AI-driven marketing solutions.
Highlights
Transformed a dairy brand's monthly ₹45 lakh loss into a ₹75 lakh profit within 6 months by optimizing procurement, product strategy, and equipment monetization.
Provided strategic consulting to a $150M home decor startup, analyzing e-commerce data and product costs to successfully launch 12 products across three categories.
Increased ROAS from 3x to 11x and optimized conversion rates from 2.89% to 6.23% for a Health-tech startup by executing strategic Meta campaigns and automation.
Developed and implemented advanced LinkedIn intent-based lead generation and job-change tracking automations leveraging N8N, Clay, and HubSpot for a Canadian Insur-Tech startup.
Infinity Learn (Ed-Tech)
|Senior Manager
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Summary
Drove substantial revenue growth and operational efficiency improvements by leading sales teams, affiliate partnerships, and CRM optimization initiatives within the Ed-Tech sector.
Highlights
Led and developed a 14-member sales team, generating over $1.75 Million in revenue within five months.
Spearheaded affiliate partnerships with 530+ teachers across India, successfully generating over $3.25 Million in revenue within 4 months.
Managed LeadSquared CRM operations for 1850+ agents, optimizing configuration and improving lead flow structures to enhance utilization and manage costs.
Introduced data-driven sales dashboards and automations, boosting operational efficiency by 260% and reducing first-call response time by 85%.
Godrej & Boyce Mfg Ltd.
|Area Sales Manager
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Summary
Achieved significant sales growth and expanded market reach by strategically managing cross-functional teams and optimizing sales strategies in the manufacturing sector.
Highlights
Drove revenue expansion by escalating monthly sales from INR 40-45 lakhs to INR 1.35 Cr, achieving a 217% sales growth within 6 months.
Expanded the retailer network by adding 17 new retailers across the region.
Managed cross-functional teams across 4 districts, including 2 Distributors, 3 Direct Dealers, 57 Retailers, 1 Regional Sales Officer (RSO), and 10 Store Promoters, to coordinate sales strategies and operations.
Teacherr (Ed-Tech)
|Co-Founder
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Summary
Co-founded and scaled an Ed-Tech platform, driving significant user growth and revenue before a successful acquisition by a major educational group.
Highlights
Built a LinkedIn-inspired Ed-Tech platform facilitating idea exchange, resource sharing, and job seeking for educators.
Grew the user base from 0 to 25,000+ educators through growth hacking and strategic initiatives, including extensive training sessions.
Facilitated employment for 6,300+ teachers across 820+ institutions, generating $2.25 Million in revenue within one year with a 12-member team.
Successfully acquired by Infinity Learn (a subsidiary of Sri Chaitanya Educational group) in October 2021.
Hewlett Packard Inc.
|Intern
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Summary
Conducted in-depth market performance analysis and proposed actionable strategies to enhance sales and post-sales services across multiple regions.
Highlights
Analyzed performance of EBOs in NCR, Bangalore, and Lucknow through on-field visits, mystery shopping 50 HP stores, and assessing 75 competitor outlets.
Engaged with over 350 customers to gather insights and identify critical gaps in sales and service delivery.
Proposed actionable strategies to improve sales and post-sales services, including identifying and addressing training gaps for sales staff.
OYO Rooms
|Campus Cadet
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Summary
Drove substantial sales growth and significantly enhanced brand presence through strategic stakeholder engagement and targeted social media marketing.
Highlights
Achieved 180% sales growth by strategically onboarding 50+ key stakeholders across Andhra Pradesh and Telangana.
Enhanced brand presence through social media marketing, generating 50+ room night bookings.
Education
IIM Indore
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MBA
Business Administration
VIT, Vellore
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B.Tech
Mechanical Engineering
Awards
National Finalist, AirteliCreate
Awarded By
AirteliCreate
Recognized as a National Finalist for designing a strategy to gain market share and preference in the minds of the user.
Campus Finalist (Multiple Case Study Competitions)
Awarded By
Flipkart, Optus, HUL
Selected as a campus finalist in Flipkart Wired3.0, Optus Stratethon, and HUL TechTonic case study competitions.
Skills
AI & Automation Tools
AI Automation, N8N, Make.com.
Business Strategy & Operations
Process Optimization, Driving New Initiatives, Scaling Operations, Revenue Growth.
Sales & Marketing Technology
Go-to-Market (GTM), Clay.com, CRM, LeadSquared.
Projects
Creative & Design - Udaan, IIM Indore
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Summary
Created engaging social media content and designed branding materials for Udaan, an IIM Indore initiative.